Competitive
Intellegence
The Power to Stay On Top
Competitive Intelligence is defined as “the process
of enhancing marketplace competitiveness through a greater,
ethical understanding of a firm’s competitors and the
competitive environment.” Leaders must understand the
value of competitive intelligence both to protect the
company from being a target, and to be proactive in staying
ahead of their competition. This program discusses
different methods of gathering competitive information and
how to use this information to enhance all profitable areas
of your company.
Participants will explore:
• What Is Competitive Intelligence
Learn specifically what this term means and how it can
benefit your company. Discover why it is imperative that
all leaders throughout the organization understand and
implement CI. What will happen if the company does not take
advantage of CI?
• Methods Of Collecting Information
How CI is collected is critical to the success of gathering
information. Explore both internal and external methods
while maintaining the integrity of your company. Examine
the most effective tools for gathering, analyzing, and even
presenting CI.
• The CI Cycle And How To Use It
Learn how to use CI as a continuous cycle. Review the steps
of the CI cycle and examine how changes in your
competition, the market, and within your company can
provide a competitive advantage.
• Appropriate Applications Within Your Company
Explore how every employee can be a part of your
company’s overall CI plan. Discuss what business
areas are most involved and affected by CI and how other
areas can contribute.
• Counter-Intelligence – What You Need to Do
What it is and why it is important to any company doing
business in a hyper-competitive market or industry.